We know that consumers are increasingly seeking “green” goods and services that do not compromise the health of our planet.
Consumer awareness and demand for environmentally and socially responsible goods is at an all time high and that is why D&B Components has made the commitment to support sustainability by obtaining our FSC Chain- of-Custody certification.
In the United States, consumers interviewed consider sustainability to be one of their decision making factors and are now “leaning green”.
For many consumers, sustainable considerations become a tie-breaker when all other factors are equal. Because of this effect, sustainability characteristics can drive a certain amount of product switching.
Even during an economic downtrend, American consumers indicate they are more likely to buy environmentally responsible products today.
The Forest Stewardship Council (FSC) Chain-of-Custody certification opens up a new supply of lumber from responsibly managed forests to help meet the growing demand of green building projects.
FSC is the global standard-setter in responsible forest management. Chain-of-Custody certification guarantees that wood that comes from certified, responsibly managed forestlands is tracked throughout the supply chain, from the forest to the consumer. Conscientious consumers can look for the FSC logo on wood products and know they are supporting forest management that protects biodiversity and supports local communities.
The area of FSC certified forestlands has nearly doubled in the past three years. The growth has opened up an increasing supply of certified wood products including lumber, paper, furniture and decking from responsibly managed forests. Increasing consumer interest in FSC certified products ensures that forest operations have economic incentives to manage their lands responsibly.
FSC certification protects forests better than even governments can.